The Consumer Packaged Goods (CPG) industry is one of the most challenging sectors in which to operate effectively, efficiently and profitably.
More long standing challenges include effective management of trade promotion spend and continuous efficiency improvement in the supply chain. Over more recent years, other common concerns include cash flow management and automating low value tasks.
In order to be successful and profitable, manufacturers and distributors must work in a collaborative manner with their retail customers. Appropriate application of information technology is a fundamental element to help address these challenges. The CPG landscape contains a massive variety of potential solutions and choosing, implementing and exploiting the best IT systems is a huge challenge in itself. Common questions asked by our CPG clients include:
- How do we maximise the value of our IT landscape?
- How do we improve relations with our customers (and consumers)?
- Should we continue to support or own IT systems or outsource this task?
Why Diagonal?
With 20+ years of CPG experience, Diagonal understands the critical factors it takes to improve revenue and profitability.
Our client list includes some of the more prestigious names in the industry:
- Anheuser-Busch
- Cadbury Schweppes
- Miller Brands
- Princes Foods
- SSL International
- Tetley’s
- The Body Shop
- Warburtons