Why CRM for Further & Higher Education?

Challenge 1 - Better targeting of employers with relevant solutions


How Microsoft Dynamics CRM can help you meet the challenge...

  • Introduce analysis of won and lost opportunities
  • Learn from the intelligence captured within CRM to identify where you are being most successful
  • Identify trends where you are losing opportunities to other providers and decide whether to improve your offer, partner with others or withdraw from these areas

Challenge 2 - Increasing collaboration and visibility across the organisation


How Microsoft Dynamics CRM can help you meet the challenge...

  • Improve the professionalism of your service by knowing who is in communication with each customer
  • Eliminate the potential embarrassment of contacting an employer only to discover a colleague is already talking to them
  • Give yourself the best chance of winning opportunities at existing customers - get the people in your organisation that work with an employer and know their business best to collaborate on defining your offers to them

Challenge 3 - Gaining management insight into current activity with business


How Microsoft Dynamics CRM can help you meet the challenge...

  • Use the powerful yet simple to use reporting features to segment the data and provide visibility on your business development activities
  • Easily identify all of the work you have done with a specific customer or all customers in a sector
  • Analyse the current activities assigned to your business development team

Challenge 4 - Providing consistency and structure in managing employer interactions


How Microsoft Dynamics CRM can help you meet the challenge...

  • Use workflow driven business processes to ensure that employers receive a consistent engagement experience
  • Alerts from the system highlight when you are due to contact employers during an opportunity either to gain feedback or to try and progress to the next stage in the cycle
  • Capture details of all employer interactions whether via telephone, email, meetings or campaigns
  • Use the comprehensive history about employer interactions to provide an evidence base for standards such as TQS